DSC Community Insights

With our Targeted Community Research, you’ll get to know your customers and audiences in ways you’ve never been able to before.

Just Ask.

We deliver qualitative research to brand and insights teams, so they can find out what matters to their customers and most importantly, why

If you need larger response numbers, we use Community Response Surveys. These are mixed methods surveys that bring you the best of qualitative and quantitative research. Community Response Surveys are designed to uncover the culture that drives the behaviours and attitudes of consumers. They are completely bespoke, and bring you the best of both worlds - qualitative insights, with robust numbers.

Alternatively, Community Councils, focus groups with members of our Collective, give you deep insights into your subject of choice. They are immersive, and reactive, and the conversation allows us to dig deeper and talk about exactly what you want to know.

Contact us to find out more about our solutions

We can help you…

  • Surface insights from targeted customer groups you’ve never been able to reach before

  • Understand the usage and attitudes of consumers from different communities on a cultural level

  • Provide a cultural boost to your existing datasets

  • Learn about your consumers in segments you’ve not been able to consider before

Solutions designed to answer your question

Every brand is unique, which means no two briefs are alike. You’ll work with our expert team to ensure you’re asking the right questions, and getting to the answers you need.

Collaborative Approach

Work closely with our Research and Insights team to ensure you get results you can action, and insights that are directly relevant to your organisation. We’ll collaborate with you from start to finish. 

What makes us different

Targeted Community Research

We know the intersectionality of everyone in our Collective. This means we can ask questions that prioritise culture and draw from real lived experiences. You get the great cultural insights your team needs with no wastage.

Flexible

Our services are designed to be flexible. Every brand is different. Every campaign is different. We’ll work with you to build an approach that addresses your specific needs.