DSC Campaign Validation
No matter where you are in the creative process, we can provide cultural research to ensure you’re always delivering your best work.
Create with confidence.
We work with creative agencies and teams to validate and check their creative work, using our Professional Councils and Community Calibration.
We’ll ensure you have the information you need to make the most informed decisions around your creative idea.
You can engage with our network of diverse Professional Consultants and our Collective (consumer network) at a particular moment in the campaign cycle or we can provide you end-to-end support from ideation to launch.
Contact us to find out more about our services
We can help you…
Validate your creative from a cultural perspective - we’re not here to assess your idea
Gather insights from your target audiences to inform your strategy
Build end-to-end confidence in the culture showcased in your campaign
Understand if your ad is offensive or misrepresents your target audience, and how to make it a more accurate portrayal
Campaign and Creative Expertise
Our team has years of industry experience, we understand your requirements, timeframes and the content you work with, and we can help you make sure the portrayal of any community is done excellently.
Collaborative Approach
Work closely with our Research and Insights team to ensure you get results you can action, and insights that are directly relevant to your organisation. We’ll collaborate with you from start to finish.
What makes us different
Targeted Community Research
We know the intersectionality of everyone in our Collective. This means we can ask questions that prioritise culture and draw from real lived experiences. You get the great cultural insights your team needs with no wastage.
Flexible
Our services are designed to be flexible. Every brand is different. Every campaign is different. We’ll work with you to build an approach that addresses your specific needs.